News Release                                                                                                     For Immediate Release

December 20, 2011

LycoRed Opens New Plant in China

LycoRed Expands Production for Food Fortification Market

LycoRed Ltd., Israel, announces the opening of a new plant in Changzhou, China. The plant will be available for commercial production by the end of this year. The facility will produce a wide range of premixes for the food and beverage industry for nutritional fortification covering the Asian market.

Research conducted by LycoRed shows a growing demand for nutritional premixes in Asia Pacific, in addition to accelerated demand for Lyc-O-Mato® in Japan, China and Thailand. These finding encouraged LycoRed management to build the new facility in China and to allow the company to establish and develop closer partnerships with key suppliers and provide comprehensive healthy ingredient and premix solutions.

“LycoRed is a well-known supplier of nutritional premixes for leading food companies especially, in Europe,” notes Morris Zelkha, President and CEO of LycoRed Ltd. “Building this new plant in China, coupled with our extensive plant in the UK is in line with our goal to strengthen our position in the Asia-Pacific market and become a preferred supplier of natural functional ingredients to food and beverage companies worldwide. Once we establish a relationship with a new client, it is important to be responsive to the clients need in terms of real-time return and accessibility and providing tailor-made solutions in a single location.”

With ecological responsibility in mind, the modern construction, materials and plant systems used and installed in the plant were carefully selected to minimize energy requirements and optimize the use of water during plant and equipment clean-downs. LycoRed currently is completing equipment validation and securing the necessary quality certifications for production, including FSSC and MUI Halal. “Attaining FSSC 22000 Certification along with LycoRed’s high-value products highlights our ongoing commitment to providing customers with the safety, control and management of manufacturing quality products in accordance with industry expectations worldwide,” explains Zelkha. ”"It also increases opportunities for sustainable trade. The new plant is identical to the LycoRed plant in the UK as we want to act as global partner.”

“Our initial business plan is to satisfy the needs of existing multinational customers who have manufacturing facilities in both China and Asia Pacific, as well as the local needs of established food manufacturers in China looking for western standard,” continues Zelkha. “The factory has been designed and built to the highest quality standard. We anticipate growing our business with manufacturers of infant formulae in the region and also exporting to other regions of the world.”

LycoRed is an innovative, science-based company creating breakthrough healthful nutraceutical ingredients for the food, beverage and dietary supplement industries. With a large complement of multinational customers across the global supply chain, LycoRed eagerly serves each client with attentiveness, quick response and maximum flexibility.

For more information please contact:

Ilan Ron
VP Global Marketing & Sales
Email: info@lycored.com 
www.lycored.com
www.lycopene.com

News Release                                                                                                     For Immediate Release

December 20, 2011

LycoRed Makes Key Appointments

LycoRed, Israel, appoints Ilan Ron as VP Global Marketing & Sales for its international and domestic markets. LycoRed is also pleased to announce that Doug Lynch has joined the LycoRed Corp. as VP Business Development and New Product Marketing for the Eastern USA market.

Ron brings to LycoRed extensive experience and knowledge in developing and executing strategies and marketing plans. He is highly skilled in optimizing diverse organizational structures and business processes while delivering sustainable bottom-line results. Ron comes to LycoRed following seven years with Unilever Israel as VP Sales and Customer Development Director, and CEO of Beigel & Beigel Unilever Israel where he successfully brought significant sales growth and business development to the company. Prior to those experiences, Ron held leading positions at such international companies as Sodexho Catering, El-Chef Airline Catering and Sbarro Israel. Ron holds an MBA in Marketing of Services from The George Washington University - School of Business, Washington, DC, USA.

“Ron’s capabilities and remarkable experience will help us lead LycoRed to new horizons—not just in the dietary supplements industry but, most importantly, in the food and beverage industries,” says Morris Zelkha, President and CEO of LycoRed Ltd.

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“I’m very proud and excited to be a part of the LycoRed group,” notes Ron. “I intend to lead LycoRed to the next level via high-impact growth engines, such as our natural colors line, flavor-enhancement ingredients and natural ingredients. What helps is that these ingredient systems and the other LycoRed products, such as like Lyc-O-Mato natural lycopene, are backed up by extensive research. LycoRed will follow new trends and offer innovative natural ingredients to the market.”

Doug Lynch brings to LycoRed nearly two decades of sales, marketing and business development experience in nutraceuticals, cosmeceuticals and functional foods. He has a strong background in global regulatory and quality systems, Intellectual Property portfolio management skills, and finished-product development. Prior to joining LycoRed, Lynch led global sales, marketing and business development for the B2B ingredient division for Cott Beverages. Lynch also has directed sales and marketing of the natural product development company Unigen, Lacey, WA, USA, as Global VP of Sales and Marketing and was Director of Sales and Marketing at Naturally Scientific Inc., West Caldwell, NJ, USA He has a Bachelor’s of Science Degree in Biology from Virginia Commonwealth University and a Master’s Degree in Management from Troy University.

“In addition to leading LycoRed Corporation’s Eastern USA sales team, Doug will oversee LycoRed’s penetration into new market sectors,” adds Zelkha.

LycoRed is a science-based company with regional facilities in the U.S., Europe and Israel. It supplies natural carotenoids and a wide range of other nutritional and coloring ingredients to the dietary supplement, functional food & beverage and nutricosmetic industries worldwide.

Visit us at SSW booth # 23027

For more information please contact:

Ilan Ron
VP Global Marketing & Sales
Email: info@lycored.com 
www.lycored.com
www.lycopene.com

News Release            For immediate release

19 December 2011

Solbar Introduces new advanced products for meat applications

Solbar, a global producer of specialty soy proteins, launches two new advanced products to expand its line for meat and poultry applications. The introduction will be held at FIE in Paris, booth # 2B47.

 “This emphasizes the importance of the meat-processing industry to Solbar”* states Hadas Richter, Solbar R&D Manager. “The meat-processing industry is a traditional soy protein consumer and has always occupied an important position to Solbar’s global operations,” continues Richter. “We’ve made it a point to provide innovative solutions to help make meat processors’ offerings healthier and cost-effective.”

Solbar Q 932 is an isolated soy protein carefully designed by the Solbar R&D team to support protein-enhancement systems applied in whole-muscle meat products.

Leading features, such as low viscosity, high dispersibility, bland flavor and pale color were combined to provide succulence and cost effectiveness to hams, turkey or chicken breast and other muscle-based products. The 90% amino acid balanced protein content complements the nutritional values of the meat. Solbar Q 932 is recommended as a key ingredient in brines, together with flavors and functional components.

Solcon S-210 is a new functional soy-protein concentrate for emulsified and comminuted cured meats, poultry and fish targeted for premium products. It was developed and manufactured at the Solbar production site in Ningbo China after an extended period of examination and evaluation of multiple technological approaches.

Solcon S-210 is a result of advanced, unique technology. It exceeded expectations in water- and fat-holding capacity when tested against its peers and contributes excellent emulsification and gelling properties to comminuted meat products as well as to meat analogues. Solcon S-210 will be commercially available by the end of 2011.

“Solcon S-210 is applicable for a wide range of products requiring high protein and strong gelling properties to stabilize meat systems,” says Richter. “It combines the benefits of low viscosity with strong gelling ability to provide firm bite, and contributes to a fibrous and meat-like texture in a wide variety of products.” Solcon S-210 can be easily introduced into most formulations for highly nutritious protein addition. Solbar’s technical team will be glad to provide accurate information related to applying methods and recommended dosage for both products.

Solbar is a global leader in specialty soy proteins and soy isoflavones, going the extra mile to bring soy's natural treasures to the food and dietary supplement markets. The company manufactures a wide range of textured vegetable proteins, soy protein concentrates and soy isolates for meat, vegetarian, health food, nutritional product, snack and beverage applications.

As a research-driven company, Solbar is focused on processing the soybean to produce products with improved functional properties that emphasize health benefits and bring economic value.

Visit us at booth 2B47

For more information please contact:

Alex Shnaiderman, Marketing Department

www.solbar.com • info@solbar.com  T: +97288632111, F: +97288561455       

News Release                                                                 For immediate release

December 19, 2011

AstaPure™ - Natural Astaxanthin in a new liquid formulation

Algatechnologies, Israel, a leading manufacturer of natural astaxanthin, has collaborated with Novel Creation, Israel, to develop "Maximum Red Alga", a unique liquid dietary supplement of natural astaxanthin using AstaPure™ 10% astaxanthin oleoresin as its main active ingredient.  "Maximum Red Alga" liquid supplement is produced and marketed by Novel Creation and is available in all pharmacies, drugstore chains and health food stores in Israel and will be launched in the US and Europe in 2012.

This innovative product was developed utilizing an advanced technology that enables oil-soluble ingredients, such as natural astaxanthin, to be easily incorporated into water-based formulations whilst keeping their natural properties and delivering their health benefits more effectively.

“This new liquid formulation is an ideal solution for people suffering from digestive system absorption problems or for persons with difficulties swallowing capsules and pills,” explains Efrat Kat, Director of Marketing & Sales at Algatechnologies.

Each bottle contains 450ml, the precise amount of a monthly supply according to the 4ml recommended daily dose of astaxanthin. It tastes great and is also enriched with pomegranate concentrate.

A recent exploratory clinical study by Algatechnologies and Novel Creation at Soroka Medical Center, Beersheba, Israel, tested the absorption rate of natural astaxanthin in different forms.  AstaPure™ in Novel Care solution, and AstaPure™ 10% astaxanthin oleoresin. A single dose of product, corresponding to 100mg AstaPure™ 10% natural astaxanthin, was given to healthy volunteers. Serum concentrations of astaxanthin were measured every two hours over a period of ten hours. Results as manifested by average serum concentrations of 0.3 micromolar, 6-8 hours post ingestion were indicative of good absorption in the digestive tract of astaxanthin in the forms of both AstaPure™ oleoresin and Maximum Red Alga products (water-based ) formulations.

 Astaxanthin is a natural red pigment and the most important natural carotenoid found in nature. It is an extremely potent antioxidant and is recognized to be as many as 500 times more effective than vitamin E, and more powerful than beta carotene. Astaxanthin was found to be beneficial in several areas, including preventing disorders related to sports activities, maintaining cardiovascular and skin health.   

Algatechnologies holds a global patent for its closed, environmentally protected, cultivation system which allows for the production of a pure product with a high concentration of astaxanthin. The AstaPure™ line includes a 10% astaxanthin oleoresin extracted using CO₂ super critical extraction technology, 4mg astaxanthin soft gels, 2.5% astaxanthin beadlets and 2% astaxanthin vegetarian beadlets as well as cold water-dispersible beadlets. All products can be used in multiple forms of dietary supplements, cosmeceuticals and functional foods.

For further information, please contact:

Ms. Efrat Kat
Director, Marketing & Sales
Algatechnologies Ltd.
Phone: +972-8-6356425  * E-mail: office@algatech.com * www.algatech.com

News Release                                                    For Immediate Release

December 18, 2011

Vitiva, Slovenia, appoints David Howard as a UK Regional Sales Director

Vitiva, Slovenia, appoints David Howard as the UK Regional Sales Director for Vitiva’s UK office, in response to the growing market demand for Vitiva’s natural Oxidation Management System solutions and food-enhancement customized systems, to serve the UK food and beverage manufacturing market.

With more than 25 years of experience in the food ingredient industry, Howard brings a wealth of knowledge  via a number of years with Raps GmbH, plus having served the last five years in manufacturing for industrial and marketing companies with Huegli UK Ltd.

The 2010 decision by EFSA to accept carnosic acid and carnosol-based rosemary extracts as safe and natural alternatives to synthetic antioxidants increased the awareness of Vitiva’s extensive line in the UK, especially since British consumers became more sensitive to synthetic preservatives and increased the demand for clean-label food and beverage products. “This move allows food manufacturers to significantly expand their product portfolio by creating high quality and innovative products that also have a natural image,” explains Howard.

“Howard will open new horizons for Vitiva and will lead us to strengthen our position in the food and beverage market in the UK,” says Ohad Cohen, CEO of Vitiva. “He will provide our clients all the required support and attention, and help them initiate product from the R&D stage to the finished stage, without the inclusion of synthetic preservatives.”

Vitiva is a leading, fast-growing and innovative company providing advanced, application-specific solutions for the food and beverage, cosmetic, pharmaceutical and nutraceutical industries. Operating through its two divisions, Food Protection and Food Enhancement Systems, Vitiva offers an extensive portfolio that includes: Oxidation Management System solutions for rancidity management as well as natural colors from the Bright’n Color line, as well as a full line of nutraceutical ingredients. As a science-driven company, Vitiva offers extensive technical support to help its customers launch new products in a timely manner.

For more information please contact:

News Release                                                   For Immediate Release

13 December 2011

Vitiva Takes on Stevia Market

Vitiva, Slovenia, launches its stevia line, under Sweet’nVit  brand, providing maximum sweetness with minimum bitterness,  following EC recent approval for use in food and beverage applications in Europe. Vitiva will market its stevia intense sweetener worldwide, throughout Europe, North America , South America and Asia Pacific.

“The  Sweet’nVit  line has an exceptional taste profile and can be used as a solo sweetener;
in combination with bulk natural sweeteners such as erythritol or maltitol; or in
combination with sucrose to offer optimal taste and mouthfeel,” says Ohad Cohen, CEO of Vitiva.

All  Sweet’nVit  products are extracted from leaves Stevia rebaudiana bertoni. This  product range is standardized with a minimum of 95% steviol glycosides, in compliance with EC legislation on food additives and has GRAS status in USA. The products are of all-natural origin with zero calories, zero carbohydrates and inducing no glycaemic response .

“In a blind tasting, 80% of the test panel preferred our high purity Reb A 98% product over the main competitors in the market,” reports Cohen. “We anticipate the demand for products with reduced or replaced sugar to be reflected across all food applications, from soft drinks to dairy, as well as table-top sweeteners. This will enable processors to respond to the greatest challenge in the food and beverage industry to intensify efforts toward reducing consumer calorie intake. We also expect a move away from artificial sweeteners such as aspartame and sucralose.”

Now that stevia has been approved for use in the EU, there undoubtedly will be an explosion of new launches over the next few months, following a significant growth experienced in USA since 2008. “The continued increase in the price of sucrose and the opportunity to develop a healthier product with little change in taste profile--and at a potentially decreased cost in final formulation-makes our Sweet’nVit range most attractive,” adds Cohen.

Vitiva also offers customized natural sweetener systems which make use of the synergies to be found by combining different sources of natural intense and bulk sweeteners.

Vitiva is leading, fast-growing and innovative company providing advanced, application-specific solutions based on natural extracts for the food, cosmetic, pharmaceutical and nutraceutical industries. Its extensive portfolio includes: VivOX^®, INOLENS^®, AquaROX^® and SyneROX^® products for oxidation management as well as other natural solutions covering food safety, water binding and food enhancement, to replace synthetic additives and ingredients. As a science-driven company, Vitiva offers extensive technical support to help its customers launch new products in a timely manner.

For more information please contact:

Vitiva

Thierry Gay

VP food enhancement system BU

Tel: +386 2 1788 87 38      Fax: +386 2 788 87 31

E-mail: service@vitiva.si   Website: www.vitiva.eu