Treatt expanded its range of 100 percent natural distillates with the launch of Cascade Hop Treattarome 9305, an unmodified hop essence distilled exclusively from Humulus lupus. A clear, water-based liquid, Cascade Hop Treattarome confers a strong, hoppy aroma and taste to beer, according to the company.

The Döhler Group announced the addition of a range of orange and yellow hues. For the first time, its Crystal Clear Colours will allow the use of colors with a neutral taste profile in clear beverages without adding any artificial colors, the company says.

As RealBeanz Director of Public Relations and Social Media Jenna Burke told me in last month’s Up Close With story, it can be hard for consumers to experience a product and develop a relationship with a brand if the main connection with a brand is through social media and advertising. Instead, it’s the face-to-face encounters with a brand at events that really help consumers become fans, she said.

If life were a game of Monopoly, many marketers would be preparing to “go back to go,” according to a report by The Nielsen Co. and BoomAgers LLC titled “Boomers: Marketing’s Most Valuable Generation.” Once a generation reaches the cut-off age of 49, marketers typically turn their focus to a younger group in the 18- to 49-year-old range, the report states. However, this shift in attention is not such a great idea, it suggests.

I recently returned home from my first of seven weddings this year. Although the travel might not be the most exciting part of the upcoming nuptials, hearing the individual couples explain what their new union means to them is always enjoyable. But partnerships aren’t only important in marriage. In actuality, consumer packaged goods companies are constantly forming their own partnerships in order to strengthen their brands and deliver to consumers.

Vacuum Barrier Corp. added the new MiniDose to its Nitrodose liquid nitrogen injection line.

According to the Occupational Safety and Health Administration (OSHA), musculoskeletal disorders (MSDs), or ergonomic injuries, are one of the most common injuries route delivery drivers encounter and accounted for 33 percent of all workplace injuries and illnesses requiring days away from work for all occupations in 2011.

Each year in March, the trucking industry comes together in Louisville, Ky., for its single largest event, the Mid-America Trucking Show (MATS). As the industry’s key event, it’s fairly common for the chief executive officers of exhibiting companies to report on recent performance and prognosticate about the year to come.

Just as zone defense is used in basketball as a means to defend specific zones of the court and ultimately protect the goal, zone defense in conveyors also works to protect a goal — but this time the goal is a product or package.

Virginia Dare, Brooklyn, N.Y., and We-e Flavors of China signed a joint venture agreement Dec. 31, 2012, to establish a new, full-service flavor company based in Shanghai.

Anheuser-Busch’s Budweiser brand introduced a bowtie-shaped aluminum can that mirrors Budweiser’s iconic bowtie logo.

The Institute of Food Technologists (IFT) will host its annual meeting and food expo July 13-16 at McCormick Place South in Chicago. The event invites food science and technology professionals to attend and learn about the newest products, trends, tools and techniques in the ingredient, equipment, processing and packaging sectors as well as the companies behind them. More than 1,000 exhibitors are scheduled to present at this year’s expo.

Across the globe, consumers continue to seek more nutritional foods, beverages and supplements in order to improve their digestive health, according to a report by DuPont Nutrition & Health, Reigate, United Kingdom. As a result, digestive health is the largest segment of the functional foods market in Europe, Japan and South America, and it is on its way to becoming the largest functional segment in the United States as well, the report states.

Similar to how fast food restaurants added dollar or value menus in order to entice consumers, the value proposition for discount retailers has helped dollar retail chains gain market share against traditional retail formats.

Phillips Distilling Co. launched the new “be UV” advertising campaign for its UV Vodka brand. The tagline, “be UV,” inspires consumers to be as original, bright and colorful as UV Vodka’s 17 flavors, the company says.

CytoSport’s Muscle Milk partnered with Los Angeles Dodgers pitcher Clayton Kershaw in a charitable marketing partnership.

Xyience Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), launched its nationwide promotion “Do You Have the Power to Win?” this month.

As a follow-up to its popular “Make It With a Fireman” YouTube video, Beam Inc.’s Sauza Tequila brand released its new “Make It With a Lifeguard” video.

Grupo Modelo brands Corona Extra and Corona Light pumped up the party with their new “Corona de Mayo” marketing push in the weeks that led up to Cinco de Mayo on May 5.

It’s often difficult to determine how much to pour for a full glass of wine at home. Plus, it’s too expensive for many consumers to purchase 750-ml bottles of fine wines.

Researchers at D.D. Williamson conducted an informal taste test with students between the ages of 16 and 18 to determine whether the color of a beverage impacts its flavor perception.

What would the United States be like without beer? A study conducted by John Dunham & Associates, jointly commissioned by the Beer Institute and the National Beer Wholesalers Association, shows that without the beer industry, the U.S. economy could be very different.

What would the United States be like without beer? A study conducted by John Dunham & Associates, jointly commissioned by the Beer Institute and the National Beer Wholesalers Association, shows that without the beer industry, the U.S. economy could be very different.

Versatility can be a key component in many forms of business. For beverage manufacturers, developing products that are not only refreshing but also functional is not an uncommon practice; however, versatility doesn’t end with the finished product; it also can extend to its packaging — even its secondary packaging.

Zevia, a zero-calorie soda, released its Cola, Cherry Cola, Cream Soda, Ginger Ale, Ginger Root Beer and Grape varieties in four-packs of 12-ounce glass bottles in the natural channel.

Wynkoop Brewing Co. now is self-distributing its fourth hand-canned craft beer: Belgorado Belgian-Style India Pale Ale.

ThéBü, a subsidiary of Makana Beverages Inc., launched its new and improved line of sparkling kombucha organic teas with probiotics in glass bottles.

Oskar Blues Brewery has teamed up with can-maker Ball Corp. to offer its popular Mama’s Little Yella Pils in Ball’s Royal Pint, a 568-ml can.

Universal Music Canada and Crystal Head Vodka, the ultra-premium vodka founded by Dan Aykroyd, have joined forces with The Rolling Stones to create an exclusive, limited-edition Rolling Stones 50th anniversary gift set.

With the launch of Helles Golden Lager, Sly Fox Brewing Co. utilized the 360 End beverage can technology developed by Crown Holdings Inc.