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ORDER DRAFTMORE TODAY! >>>


CALL 1-866-778-1129 TOLL-FREE


The Concept: The DraftMore is a pressure regulator, which when attached to the CO2 line of your draft beer KEG ensures that the pressure inside the KEG is at the perfect level at all times by monitoring the temperature inside the KEG.

The Savings: The DraftMore allows you to extract every last drop of beer from the KEG leading to a per KEG (30L) saving of around 6-7pints. Which can be up to a 15% saving per KEG. It also makes sure the foam head on every draft beer is perfect. Never too much or too little.

Easy of use: Once attached to the CO2 line, the device needs no maintenance or alteration by your staff.

Unique: The DraftMore is currently the only product on the market with this capability.

The Perfect Pint: By ensuring the correct amount of CO2 is injected into the beer at all times the DraftMore also ensures your serving the perfect pint of draft every time!

Successful track record: The DraftMore has already been successfully introduced in Europe with over 10,000 devices sold.

Even if you have a cold storage system for your beer KEGS you will get more beer out of your kegs and WITH DRAFMORE YOUR KEGS ALWAYS GO BACK TO THE BEER COMPANY "DRY AS A BONE"
















LEARN MORE ABOUT DRAFTMORE - CLICK HERE!




















Kit Kat is the No.1 candy brand in Japan, LAUNCHED 19 NEW variations. Staple flavors are soy sauce, green tea, and miso, but other choices mirror local products and regional tastes: yubari melon and baked corn from the island of Hokkaido; cherries from Tohoku; yuzu fruit and red potatoes; sweet potato, blueberry and kinako (soybean) flavors from the Kanto region, which includes Tokyo. Specific to the Japanese market, the three-year-old campaign is a national hit. The newest variety is wasabi-flavored white chocolate, but soy sauce is the winner in Japan.



To learn more about Nestle's Kit Kat in Japan go to KIT KAT'S BREAKDOWN WEBSITE IN JAPAN


























KOMBUCHA TREND

First it was green tea. Then it was ginseng tea. Now the latest craze in the organic beverage world is kombucha tea, which "is showing signs of turning into a gold mine for some companies,"according to The New York Times. Kombucha is unusual because it is a fermented tea.

The tea's popularity spiked when the health food chain Whole Foods distributed GT's Kombucha throughout the US in 2004. With the current interest in well being, kombucha is getting a new look from health-conscious consumers who want "a healthy, fizzy drink to replace sugary soda and juice." Who knows, maybe the day will come when we'll see kombucha drinks replacing soda in school cafeterias.















The expensive "sheep's milk" cheese in a Manhattan market was really made from cow's milk. And a jar of "Sturgeon caviar" was, in fact, Mississippi paddlefish.

Some honey makers dilute their honey with sugar beets or corn syrup, their competitors say, but still market it as 100 percent pure at a premium price.

And last year, a Fairfax man was convicted of selling 10 million pounds of cheap, frozen catfish fillets from Vietnam as much more expensive grouper, red snapper and flounder. The fish was bought by national chain retailers, wholesalers and food service companies, and ended up on dinner plates across the country.

"Food fraud" has been documented in fruit juice, olive oil, spices, vinegar, wine, spirits and maple syrup, and appears to pose a significant problem in the seafood industry. Victims range from the shopper at the local supermarket to multimillion companies, including E&J Gallo and Heinz USA.

Such deception has been happening since Roman times, but it is getting new attention as more products are imported and a tight economy heightens competition. And the U.S. food industry says federal regulators are not doing enough to combat it.

"It's growing very rapidly, and there's more of it than you might think," said James Morehouse, a senior partner at A.T. Kearney Inc., which is studying the issue for the Grocery Manufacturers Association, which represents the food and beverage industry.

Learn more about Food Fraud at the Washington Post - Click Here!



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    FEATURED EVENT OF THE MONTH - "SIAL MONTREAL 2010 CANADA"










    SIAL Canada 2010 is gearing up and its new edition will not be giving your taste buds any rest. This year, the tradeshow is filled with trends and never seen products. We are expecting 530 exhibitors from 30 countries and 12,000 visitors from over 60 countries. The vibrant event is where professionals meet to learn, buy and make new connections. Do not miss this occasion to discover the latest trends which will surprise and inspire you during the three days.

    SIAL Canada is proud to host the second edition of the Eaters Under Influence conference, which will take place on April 21, 22 and 23 as part of the trade show.

    This year's theme Feed Me will shed light on the latest trends in the food business with respect to innovation, sustainable commitment and improving the food offer.



    For additional information, visit SIAL MONTREAL WEBSITE or Learn more about SIAL MONTREAL...



    Events of the month
    Food and Hotel Indonesia 2011
    Date: April 10, 2010 to April 12, 2010
    Place: Jakarta International Exhibition Centre, Kemayoran / Jakarta / United States
    Read more

    2010 Food Safety Summit
    Date: April 12, 2010 to April 14, 2010
    Place: Washington D.C. Convention Center / Washington / United States
    Read more

    Convenience U Carwacs 2010 Calgary  
    Date: April 14, 2010 to April 15, 2010
    Place: The BMO Centre at Stampede Park / Calgary / United States
    Read more

    Food & Hotel Asia 2010
    Date: April 20, 2010 to April 23, 2010
    Place: Singapore Expo / Singapore / United States
    Read more

    Wine & Spirits Asia 2010  
    Date: April 20, 2010 to April 23, 2010
    Place: Singapore Expo / Singapore / United States
    Read more

    Food & Hotel Asia 2010  
    Date: April 20, 2010 to April 23, 2010
    Place: Singapore Expo / Singapore / United States
    Read more

    SIAL Montreal 2010
    Date: April 21, 2010 to April 23, 2010
    Place: Palais des Congrès de Montréal / Montréal / United States
    Read more

    22nd Annual Canadian Bottled Water Convention  
    Date: April 21, 2010 to April 23, 2010
    Place: Blue Mountain Resorts / Collingwood / United States
    Read more

    Expo Alimentos 2010  
    Date: April 24, 2010 to April 25, 2010
    Place: Puerto Rico Convention Centre / San Juan / United States
    Read more

    Grocery Showcase West 2010  
    Date: April 25, 2010 to April 26, 2010
    Place: Vancouver Convention & Exhibition Centre / Vancouver / United States
    Read more

    Food Processors of Canada Annual Conference  
    Date: April 27, 2010 to April 28, 2010
    Place: Fairmont Chateau Laurier / Ottawa / United States
    Read more


    Reports
    Title Pub. date Format Price
    Zenith Strategic Review Report on Soy Beverages 2005 17 May 2005 $1075.00
    ABWA Asia/Middle East Bottled Water Market 2005 24 Jun 2005 $5300.00
    UK Soft Drinks 2005 12 Jul 2005 $2160.00
    West Europe Flavoured Water Report 2005 26 Jul 2005 $3780.00
    East Europe Bottled Water Report 2005 13 Sep 2005 $3820.00
    Canadian Food Service Companies List 2010 15 Jan 2010 $799.00
    Caribbean and Latin American Food Distributors List 2010 15 Jan 2010 $399.00
    Canadian Food Service Companies List 2010 15 Jan 2010 $899.00


    The featured company
      Athalon Bars (Latella Labs)
    (Exporter and Importer)
    Star Athalon Bars (Latella Labs)
    415 Bussen Underground
    St. Louis, Missouri
    Tel: (912) 373-6551
    Fax:

    Country Info
    United States - North America
    Athalon Bars (Latella Labs) ATHALON™ was developed by a professional swim coach that was looking to get the most out of his swimmers. Created with all athletes in mind, ATHALON™ works almost instantly. ATHALON™ helps prevent muscle cramping, improves endurance, and accelerates muscle recovery. It enhances training while enriching an athlete's overall health. The all- natural benefits of ATHALON™ will maximize any athlete's performance potential.
    Website  


    Featured Products
    Effect® Athalon DRAFTMORE
    Effect® Energy Drink is the fastest growing energy drink, High Quality Energy Drink, Unique Style and Purist Design, No. 1 among bars and clubs of the metropolisis of Europe. Athalon Energy Bars Latest Beer Keg Technology - Saving Bar and Restaurant Owners 15% per KEG. Contact us now for more information.



    Featured Books
    America's Secret Recipies America's Favorite Restaurant Recipes Start Your Own Food or Beverage Business
    "We'll Teach You the Jealously Guarded Secrets Behind Dishes From Billion Dollar Restaurants Like The Cheesecake Factory®, KFC®, The Olive Garden®, PF Chang's®, Red Lobster®, Chili's®... (plus many others) and Show You How to Easily Make Them at Home!" "You're About To Discover The Insider Secrets Behind America's Favorite Restaurant Recipes..." This was my original idea to help companies find each other in an online directory only related to the food and beverage industry, but I got so many members and contacts that I decided to go a step further and create an Agent Business, representing a manufacturer for their brands and selling it abroad for them and making a commission per sale.



    Featured Magazines
    Beverage Industry Beverage World Food Engineering
    Beverage Industry Covered Many Innovative new Products This Year, but None More Interesting Than the Ones Featured Here. Keeping beverage executives informed for over 100 years. Tracks business-critical sales trends and give readers their first look at new products and systems. Includes the annual BEVERAGE WORLD'S DATABANK Food Engineering is written exclusively for the manufacturing team. The articles are a blend of processing technology updates, worldwide food manufacturing trends, and case histories on successful in-plant applications. Food Engineering also brings you coverage on flexible manufacturing.



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